[Mobile News] Samsung shares insights into mobile app market - 09/12/2009
Samsung Electronics, a mobile phone provider, has unveiled the results of an exclusive new survey by Vanson Bourne into consumers’ mobile software demands, providing unique insights into the opportunities available for the growing developer community across the world.
The survey results were extremely encouraging for developers currently creating apps for the mobile market, as this was identified as the greatest opportunity for new development. Almost half (42%) of current feature phone users surveyed would pay to download applications if they could – and 54% of those people would be prepared to pay up to £5 for each application they download, illustrating the scale of the potential revenues available for developers by extending application-downloadable smartphone markets.
The consumer survey was based on responses from UK, France and Italy –three of Europe’s biggest mobile markets where Samsung currently offers apps through its Samsung Application Store.
The research also highlighted the types of applications which are particularly sought after by consumers with no previous experience of downloading them – and therefore the people who present the biggest potential revenue opportunity for developers at the moment. The study shows that among users of mainstream handsets who have not downloaded an application before, travel and navigation applications were most in demand with 34% of people surveyed eager to use them, followed by photography (12%), work (11%) and shopping (9%).
Overall, women were found to be highly attracted to certain types of applications. Gaming applications are ranked more popular among women than men, with 70% of women surveyed saying they use them, as opposed to 57% of men. Women also value photography applications highly, with nearly half saying that they use them to help in their everyday lives (49%).
Nearly six out of ten women (57%) said that they use apps to enrich their family life, illustrating that demand for apps designed for parents has overtaken those for social networking (which received just 39% of responses).
Education is also an area with huge potential for growth within the application market. When asked what apps they would like to see developed, the highest number of respondents (18%) said they would like new education apps, as they feel that there isn’t a suitable solution available for them at the present time. The figures also show that there are more opportunities for developers in the work and travel related apps arena, which were rated second and third by consumers disappointed that the right app is not available yet (17% and 13% respectively).
In addition, the findings raised the issue of the longevity of apps among smartphone users. 43% of app users said that once they have downloaded an app they quickly lose interest and cease using it, leaving almost half of apps redundant within a relatively short space of time.