Just wondering if there's anyone with experience who can answer this question.
I'm a sole trader in Ireland with the relevant tax registration. I'm reserving a business name through the CRO this week. I'd like to reg with apple as a developer but don't know whether to go for "individual" or "company".
Ideally I want to use my company name as the "publisher" of any apps I develop. I don't, however, want to have to jump through the various hoops required to get a registered limited/unlimited company created.
Has anyone managed to register with anything other than their personal name as "publisher"? If so, how is this done?